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Do you send junk mail?
Nearly every charity has a ‘direct mail’ program. These are more accurately called ‘junk mail’ programs, as standard response rates hover around 1%. That’s right– send out a thousand letters, get maybe...
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Don’t ignore what is most important
In the immortal words of William Wordsworth, “getting and spending, we lay waste our powers.” It is understandable that most non-profits are focused on two things: getting money and spending it on...
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It shouldn’t take money to make money
Nearly all of the 1.4 million non-profit organizations in the U.S. have budgets under $1M. Together they comprise nearly 8% of our economy, delivering tremendous benefit to us all. Most of these small...
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A Solution to a HUGE problem
A major reason most small to mid-sized non-profits fail to capture their full growth potential is because they follow the pattern of hiring a Development Director and assigning that position the...
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Fix Your Funding Crisis
We wrote this white paper back in 2009 when many non-profits had their financial rug pulled out from underneath them.
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Where is your financial projection?
All non-profits need financial projections: detailed budgets going out three to five years that show people where you get your money and what you plan to spend it on. They are gotta-haves,...
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Before You Write That Holiday Appeal…
…stop and think. Think about the people receiving your letter. It’s the holiday season. You and every other non-profit—there are about twenty five thousand in Puget Sound, and hundreds of thousands...
View ArticleHow Much is Your Auction Really Raising?
What is the cost of raising $200,000 in auction revenue? Direct Expenses: An event manager who plans the auction, secures sponsors, hires vendors; location rental, food and beverage, auctioneer,...
View ArticleInvesting in a Major Donor Program
What is the cost of raising $400,000 in revenue by developing a major donor program? Direct expenses: An Investment and Partnership Officer who cultivates new investors and retains current investors,...
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Hilltop Children’s Center – doubled revenue for a tenth of the cost
Hilltop Children’s Center is a high quality school and professional development institute of early learning and inquiry that has been serving the Seattle community since 1971. Working with the next...
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